meet our team
Sandi Goodman
Co-Founder
Sandi is a four-time Serial Entrepreneur and Start Up Co/Founder CEO of Homeowners Hub. Sandi’s mission is to change homeowner behavior by providing the most convenient and comfortable way for busy homeowners to take great care of their homes, saving them time and money while protecting one of their greatest financial assets.
Sandi has spent 15 years in the professional trades as Co-Founder/CFO of two electrical contracting companies – one a Union contractor handling large commercial, municipal jobs and the other serving the residential community. Prior to that she spent 20 years in financial sales, offering products to increase customers’ financial security.
Now, as Co-Founder/CEO of Homeowners Hub, Sandi is able to combine all of her skills and interests and offer a different way for homeowners to request help for home services, one that combines the speed, convenience and ease of IT/AI through a 24/7 text line along with the personal touch of a live Property Advocate, to provide communication and a level of accountability not typically found in this industry. Best of both worlds come together through Homeowners Hub.
Currently in New Jersey, Sandi is looking to expand to other locations soon. She is married to her beautiful wife Monica and has two cats named Dash and Apple. Her daughter Sophia in Atlanta recently turned 24.
Tohon Jasdanwala
Chief Property Advocate
Tohon Jasdanwala a recent graduate from Montclair State University is an up and coming titan seeking to pursue a meaningful career in entrepreneurship & real estate.
He is currently serving as the Chief Property Advocate at Homeowner Hub, overseeing operations in the North Jersey area. Focusing on long-term growth he works on Marketing and Sales while simultaneously working closely with clients and business partners to help expand and maintain a strong business model. Joining Homeowners Hub in December of 2022, he is determined to create a long lasting business to help service customers across the nation.
Prior to Homeowners Hub, Tohon wanted to be an actor with aspirations to work in Hollywood. However, through his college experience he found a passion for real estate. Being the son of a landlady he was able to immerse himself in the industry. Working as a runner for Sue Adler Group or taking care of his mother’s properties he developed his entrepreneurial skills. Other miscellaneous jobs such as waiter, salesman, and laborer have given him a sharp perspective in understanding growth systems.
Tohon is an avid movie and TV aficionado who loves to go to movies and watch broadway productions.
Barbara Heisler
Chief Growth Officer
Barbara has a passion for helping organizations grow and thrive. As Chief Growth Officer at Homeowners Hub, she brings decades of experience in business development, strategic planning, and community engagement to expand the company’s reach and impact.
Before joining Homeowners Hub, Barbara led Organizations by Design LLC, advising nonprofits and businesses on leadership, strategy, and sustainable growth. She was also a Partner at EcoMatters, helping homeowners, organizations, and municipalities adopt environmentally-friendly solutions, including expanding solar power use.
Her leadership experience includes serving as CEO of GlassRoots, where she transformed the organization into a nationally recognized arts education nonprofit, and as the founding Executive Director of the South Orange/Maplewood Community Coalition on Race, where she helped create a national model for intentional integration.
Steve Bruner
Technology Advisor
Steve is dedicated to empowering businesses with intuitive, customizable technology solutions. With over 16 years of experience building websites and web applications, he helps organizations streamline operations, improve efficiency, and scale with ease.
Throughout his career, Steve has worked with businesses of all sizes, from startups to established enterprises, delivering user-friendly digital solutions tailored to their needs. His expertise spans web development, no-code platforms, and business automation, enabling companies to optimize workflows and stay ahead in a fast-evolving digital landscape.
Beyond his work in technology, Steve is passionate about supporting nonprofits and small businesses, leveraging his skills to help organizations modernize, enhance engagement, and maximize their impact.
Patrick Ruppe
Marketing Advisor
Patrick is a full-stack marketer who helps businesses connect with their audiences through data-driven strategies and compelling content. With a background in journalism and extensive experience in marketing technology and services, he specializes in developing brands and crafting campaigns that drive engagement and growth.
Throughout his career, Patrick has worked closely across sales, product, and customer success teams to build marketing programs that connect buyers with technology and services that improve their lives, both professionally and personally. His expertise spans research, analytics, and technology, ensuring every strategy is backed by insight and designed for results.
Beyond marketing, Patrick is passionate about making a difference locally, supporting small businesses and nonprofits in his community. He also knows firsthand the value of a trusted property advocate—he’s been a very satisfied Homeowners Hub subscriber since 2016.
